Project Type
Identity Design & Brand Extensions

Project Brief
Create the look for a new consulting company focused on lean consulting, aiming to transform their clients to become more cohesive and efficient, as well as move them from energy-focused to environment-focused. Spanish for butterfly, the term "mariposa," ties into this concept of transformation. Explore iconography surrounding butterflies, as well as a green color palette to reinforce the ‘human touch’ aspect of the otherwise industrial/corporate feel.

Keep the overall feel modern, clean, and high-end. Show a range of color schemes and fonts, with use of a visual mark (or icon) across the multiple options created. Extend the final brand to a business card and social media images.

Selected in 2023 as a winner in the 60th Annual American Graphic Design Awards Competition, presented by Graphic Design USA.