Project Type
Identity Design & Brand Extensions

Project Brief
Create the look for an established employee benefits agency who works directly and closely with each client to overcome their unique challenges, simplify processes, and achieve their goals. The new look should provide a cohesive brand to move forward with, both internally and externally. The solution visualizes an emphasis on mirroring internal and external aspects of the business. This ties into the client’s business approach of helping their client’s both internally and externally, and how these perspectives complete the whole picture.

Extend the final brand to a business card and social media images.